Cinemagraphs are HD videos which autoplay and loop flawlessly. When you upload a video to social media, it gets converted to the platform's preferred format which can compromise the quality if the technical specifications aren't optimized accordingly.

Follow the guide below to ensure you're uploading cinemagraphs to social media in each platform's preferred format, frame rate, and resolution. The recommended video length for each social network reflects each platform's requirements for utilizing the autoloop feature.


Facebook

  • Format: H.264 (MP4)
  • Length: Under 30 seconds (under 7 seconds for profile videos)
  • Frame Rate: 30fps or below
  • Recommended Resolution: 720p or 1080p
  • Aspect Ratio: 16:9 to 9:16 (1:1 for profile videos)

Read Sharing Cinemagraphs on Facebook to learn how to upload your cinemagraphs to Facebook.


Instagram

  • Format: H.264 (MP4)
  • Length: Under 60 seconds
  • Frame Rate: 30fps or below
  • Recommended Resolution: 720p or 1080p
  • Aspect Ratio: 1.91:1 to 4:5

Read Sharing Cinemagraphs on Instagram to learn how to upload your cinemagraphs to your Instagram feed and Stories.


Twitter

  • Format: H.264 (MP4)
  • Length: Under 6.5 seconds (autoloop) or under 140 seconds
  • Frame Rate: 40fps or below
  • Recommended Resolution: 720p or 1080p
  • Aspect Ratio: 1:2.39 to 2.39:1 

Read Sharing Cinemagraphs on Twitter to learn how to upload your cinemagraphs to Twitter.


Snapchat

  • Format: H.264 (MP4)
  • Length: Under 10 seconds
  • Frame Rate: 30fps or below
  • Recommended Resolution: 720p or 1080p
  • Recommended Aspect Ratios: 16:9 to 9:16

Read Sharing Cinemagraphs on Snapchat to learn how to upload your cinemagraphs to Snapchat Memories. 

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