Read How to Easily Create Facebook and Instagram Ads Using Cinemagraphs for a complete guide on advertising with single video ads, Carousel ads, and Canvas ads on Facebook and Instagram. 

Learn how to export your cinemagraphs from Cinemagraph Pro and upload them to Facebook Ads Manager in the tutorial below. Facebook recommends using a 16:9 or 1:1 aspect ratio to ensure your ad looks good everywhere it appears on Facebook (desktop and mobile). 


Cinemagraph Pro for macOS

  1. Export your cinemagraph by selecting Export (⌘E) at the upper right corner of the app or under the File menu
  2. Under Preset, select Facebook Ad Upload
  3. Click Next and name your file
  4. Open Facebook and upload your cinemagraph in the Ads Manager


Cinemagraph Pro for iOS

There are two ways you can upload cinemagraphs created in Cinemagraph Pro for iOS to Facebook Ads Manager; you can either save the cinemagraph to your device and upload to Facebook or share to Facebook in-app.

Save & Upload

  1. Go to your documents or tap on the back icon to exit the editor
  2. Tap the share icon
  3. Select Export Cinemagraph
  4. Optimize your cinemagraph for Facebook Ad Upload
  5. Select Save
  6. Open Facebook and upload your cinemagraph in the Ads Manager

Share In-App

  1. Go to your documents or tap on the back icon to exit the editor
  2. Tap the share icon
  3. Select Export Cinemagraph
  4. Optimize your cinemagraph for Facebook Ad Upload
  5. Tap the share icon
  6. Select Facebook Ad Upload *
  7. Post

If you don’t see Facebook Ad Upload in the share window, scroll to the end and select More. Enable Facebook, tap Done, and select Facebook Ad Upload to open the app. 


Facebook Ads Manager

Step 1: Creating your Campaign

  1. Go to Facebook Ads Manager and select Create Campaign
  2. Name your campaign
  3. Choose your advertising objective and select Continue 


Step 2: Creating your Ad Sets

  1. Name your ad set
  2. If prompted, complete sections specific to your advertising objective (ie; conversion, traffic, app installs, etc)
  3. If prompted, select the Facebook Page and Instagram account associated with your ad
  4. Choose your audience by defining characteristics such as age, location, interests, and behaviors
  5. Select your ad placements to determine where your ads will appear on Facebook, Instagram or Audience Network
  6. Select a budget and schedule for your ad and select Continue


Step 3: Creating your Ads

  1. Select an ad format. You can advertise with cinemagraphs in the following formats: single video, Carousel or Canvas
  2. Upload your cinemagraph(s)
  3. Enter the text you want to appear on your ad. Depending on the ad format you selected, you may also have the option to add a call-to-action button, choose a pixel, and more.
  4. Select Place Order to order your ads when ready


Facebook offers several resources to educate and assist advertisers at all experience levels on best practices for choosing objectives, targeting, designing ads, and more:

Guides for Beginner Advertisers
Guides for Intermediate Advertisers
Guides for Advanced Advertisers

If you have any other questions about advertising with cinemagraphs on Facebook, click here or contact us.

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