You may have noticed that when you upload a cinemagraph to social media, the quality isn't always as good as it was when you exported it from Cinemagraph Pro. This isn't specific to cinemagraphs, but all videos uploaded to social media. When you upload a video to social media, it gets converted to the platform's preferred format which sometimes results in a lower quality video. There are, however, a few things you can do to make sure your cinemagraph is uploaded to social media in the highest possible quality.
Facebook Video Settings
Go to Facebook.com and click on the drop down menu to the right of the question mark at the top of the page. Select Settings and then Videos on the settings page. Make sure HD if available is selected for Video Default Quality to ensure your cinemagraphs are uploaded to Facebook in the highest possible quality.
To change your video settings on the Facebook app, open the Account tab (three lines). On iOS, Tap Settings and select Account Settings. Tap on Videos and Photos to review your video settings. On Android, select App Settings.
Make sure Upload HD is selected to ensure your cinemagraphs are uploaded to the Facebook app in the highest possible quality.
The maximum frame rate for video on Facebook and Instagram is 30 FPS. If the frame rate of your cinemagraph exceeds 30 FPS, it'll be converted accordingly. That said, if the frame rate of your cinemagraph exceeds 30 FPS, uploading it to social media may result in a slightly lower quality video.
Note: To achieve a standard cinematic look, we recommend recording cinemagraph footage at 24 or 30 FPS. Your video's original frame rate will be multiplied by the speed you select in Cinemagraph Pro; if you were to increase the speed of a cinemagraph which is already 30 FPS, it'll increase the frame rate of your output.
If you want to lower the frame rate of your cinemagraph yourself as opposed to Facebook or Instagram converting it automatically on upload, you can use HandBrake.
We don't recommend uploading 4K cinemagraphs to Facebook or Instagram because the compression will result in a lower quality video. If you exported a 4K cinemagraph from Cinemagraph Pro, you can use Quicktime or CloudConvert to convert the the cinemagraph to 1080p or 720p. You may not notice much of a difference between uploading a 1080p and 720p video to Facebook or Instagram, though many of our users have reported better results when uploading a 720p cinemagraph.
Check out our Social Media Cheat Sheet for Cinemagraphs to learn more about uploading cinemagraphs to Facebook, Instagram, Twitter, and Snapchat in the highest possible quality.